TV promotion on TFI, Top Of The Pops, Later and Weekend Watchdog(!) for the rousing, Radio 1 A-listed single, Just Like Fred Astaire, helped to get Millionaires to Number 2, then it dropped like a stone.
Mercury also spent big on adverts in stations and at bus stops, but a large number of those people who bought the Best Of have avoided Millionaires. In December, James release a new single We’re Going To Miss You and set off on a UK arena tour.